{"id":1030,"date":"2012-04-27T11:09:58","date_gmt":"2012-04-27T11:09:58","guid":{"rendered":"http:\/\/thankiu.com\/?p=1030"},"modified":"2016-06-21T02:21:35","modified_gmt":"2016-06-21T02:21:35","slug":"online-advertising-revenue-report-2011","status":"publish","type":"post","link":"https:\/\/infolinks.vn\/en\/online-advertising-revenue-report-2011.html","title":{"rendered":"Online Advertising Revenue Report 2011"},"content":{"rendered":"

B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u1eeba \u0111\u01b0\u1ee3c IAB c\u00f4ng b\u1ed1 cho th\u1ea5y t\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a M\u1ef9 n\u0103m 2011 \u0111\u1ea1t 31,7 t\u1ef7 USD, t\u0103ng 22% so v\u1edbi n\u0103m 2010.<\/p>\n

M\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong b\u00e1o c\u00e1o v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn 2011<\/a>:<\/strong><\/p>\n

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  1. Doanh thu qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng<\/a> n\u0103m 2011 \u0111\u1ea1t 1.6 t\u1ef7 USD, t\u0103ng 149% so v\u1edbi con s\u1ed1 0.64 t\u1ef7 USD n\u0103m 2010, m\u1ed9t m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc.<\/li>\n
  2. Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (m\u00e0 ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea3ng c\u00e1o Google Adwords<\/a><\/strong>) v\u1eabn l\u00e0 l\u0129nh v\u1ef1c chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t chi\u1ebfm 46,5% v\u00e0 \u0111\u1ea1t gi\u00e1 tr\u1ecb 14,8 t\u1ef7 USD, t\u0103ng 27% so v\u1edbi doanh thu 11.7 t\u1ef7 USD n\u0103m 2010.<\/li>\n
  3. Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (bao g\u1ed3m Display Banner, Rich Media, Digital Video, Sponsorship) chi\u1ebfm 34.8% \u0111\u1ea1t 11.1 t\u1ef7 USD, t\u0103ng 15% so v\u1edbi doanh thu 9,6 t\u1ef7 USD n\u0103m 2010.<\/li>\n
  4. Nh\u1eefng l\u0129nh v\u1ef1c chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn bao g\u1ed3m: B\u00e1n l\u1ebb, Vi\u1ec5n th\u00f4ng, Du l\u1ecbch, Kh\u00e1ch s\u1ea1n, H\u00e0ng Kh\u00f4ng, T\u00e0i ch\u00ednh, \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng…<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u1eeba \u0111\u01b0\u1ee3c IAB c\u00f4ng b\u1ed1 cho th\u1ea5y t\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a M\u1ef9 n\u0103m 2011 \u0111\u1ea1t 31,7 t\u1ef7 USD, t\u0103ng 22% so v\u1edbi n\u0103m 2010. M\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong b\u00e1o c\u00e1o v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn 2011: Doanh thu qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":1,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[100,58,101,102],"class_list":{"0":"post-1030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-doanh-thu","9":"tag-iab","10":"tag-quang-cao-di-dong","11":"tag-quang-cao-truc-tuyen","12":"entry"},"_links":{"self":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":4,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1030\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1030\/revisions\/1206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/media?parent=1030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/categories?post=1030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/tags?post=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}