{"id":1104,"date":"2012-08-17T15:33:24","date_gmt":"2012-08-17T15:33:24","guid":{"rendered":"http:\/\/thankiu.com\/?p=1104"},"modified":"2016-06-21T02:20:24","modified_gmt":"2016-06-21T02:20:24","slug":"life-style-report-on-vietnamese-teens-10-19","status":"publish","type":"post","link":"https:\/\/infolinks.vn\/en\/life-style-report-on-vietnamese-teens-10-19.html","title":{"rendered":"Life Style Report on Vietnamese Teens 10-19"},"content":{"rendered":"

B\u1ea3n nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a nh\u00f3m l\u1ee9a tu\u1ed5i teen (10-19) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi FTA Research mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing v\u00e0 R&D.<\/p>\n

Tu\u1ed5i teen l\u00e0 giai \u0111o\u1ea1n tr\u1ebb c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u1edf t\u00e2m sinh l\u00fd, ch\u01b0a tr\u01b0\u1edfng th\u00e0nh nh\u01b0ng c\u0169ng kh\u00f4ng c\u00f2n l\u00e0 \u1edf \u0111\u1ed9 tu\u1ed5i tr\u1ebb con. Trong giai \u0111o\u1ea1n n\u00e0y, teen b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng nh\u1eadn th\u1ee9c kh\u00e1c h\u01a1n v\u1ec1 cu\u1ed9c s\u1ed1ng xung quanh, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch ti\u1ebfp nh\u1eadn, x\u1eed l\u00fd th\u00f4ng tin v\u00e0 h\u00e0nh vi l\u1ed1i s\u1ed1ng, gi\u1ea3i tr\u00ed c\u0169ng nh\u01b0 ti\u00eau d\u00f9ng c\u1ee7a teen. Th\u00f4ng qua b\u1ea3n nghi\u00ean c\u1ee9u cho ta c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 ch\u00e2n dung c\u1ee7a m\u1ed9t teenager:<\/p>\n

\"Nghi\u00ean<\/a>
Nghi\u00ean c\u1ee9u v\u1ec1 H\u00e0nh vi v\u00e0 L\u1ed1i s\u1ed1ng c\u1ee7a l\u1ee9a tu\u1ed5i Teen Vi\u1ec7t Nam<\/figcaption><\/figure>\n

Th\u00f3i quen l\u1ed1i s\u1ed1ng:<\/strong>
\n\u2012H\u1ea7u h\u1ebft sinh ho\u1ea1t ch\u00ednh c\u1ee7a tu\u1ed5i teen xoay quanh l\u00e0 h\u1ecdc h\u00e0nh v\u00e0 gi\u1ea3i tr\u00ed. Hai ho\u1ea1t \u0111\u1ed9ng n\u00e0y chi\u1ebfm ph\u1ea7n l\u1edbn m\u1ed1i quan t\u00e2m c\u1ee7a teen trong cu\u1ed9c s\u1ed1ng.
\n-> Qua \u0111\u00f3 ta th\u1ea5y \u0111\u01b0\u1ee3c ph\u1ea1m vi giao ti\u1ebfp c\u1ee7a teen th\u01b0\u1eddng gi\u1edbi h\u1ea1n trong tr\u01b0\u1eddng l\u1edbp v\u00e0 gia \u0111\u00ecnh nhi\u1ec1u; trong ph\u1ea1m vi giao ti\u1ebfp \u0111\u00f3, c\u00f3 th\u1ec3 chia l\u00e0m 2 nh\u00f3m ch\u00ednh l\u00e0 quan h\u1ec7 th\u00f4ng th\u01b0\u1eddng v\u00e0 quan h\u1ec7 x\u00e3 h\u1ed9i m\u1ea1ng, ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 gi\u1edbi tr\u1ebb hi\u1ec7n nay l\u1ef1a ch\u1ecdn \u0111\u1ec3 gi\u1ea3i tr\u00ed nhi\u1ec1u nh\u1ea5t, t\u1eeb \u0111\u00f3 gi\u00fap cho marketer l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng g\u1ea7n v\u1edbi ph\u1ea1m vi giao ti\u1ebfp c\u1ee7a teen.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a teen:<\/strong>
\n\u2012L\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea1y nh\u1ea5t trong vi\u1ec7c ti\u1ebfp nh\u1eadn v\u00e0 th\u00edch nghi c\u00e1c xu h\u01b0\u1edbng m\u1edbi (V\u1ec1 \u00e2m nh\u1ea1c, th\u1eddi trang, th\u1ec3 thao, \u1ea9m th\u1ef1c) v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi.
\n\u2012C\u00f3 nhu c\u1ea7u th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n th\u00f4ng qua vi\u1ec7c th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh t\u1eeb phong c\u00e1ch b\u00ean ngo\u00e0i \u0111\u1ebfn ch\u1ee9ng t\u1ecf t\u00e0i n\u0103ng v\u00e0 c\u00e1c n\u0103ng khi\u1ebfu c\u1ee7a m\u00ecnh. (Need for uniqueness)
\n-> Gi\u00fap cho marketer \u0111\u1ecbnh h\u01b0\u1edbng vi\u1ec7c \u0111\u01b0a ra \u00fd t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u c\u1ee7a teen.<\/p>\n

Chi ti\u00eau<\/strong>
\n\u2012Do v\u1eabn c\u00f2n s\u1ef1 ph\u1ee5 thu\u1ed9c v\u1ec1 t\u00e0i ch\u00ednh, teen c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m h\u1ee3p v\u1ec1 ki\u1ec3u d\u00e1ng, s\u1edf th\u00edch v\u00e0 gi\u00e1 c\u1ea3 h\u01a1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p. V\u00e0 chi ti\u00eau ch\u00ednh c\u1ee7a teen ch\u1ee7 y\u1ebfu l\u00e0 cho vi\u1ec7c h\u1ecdc h\u00e0nh v\u00e0 \u0103n u\u1ed1ng nhi\u1ec1u h\u01a1n l\u00e0 mua s\u1eafm.
\n-> Vi\u1ec7c \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p cho ph\u00e2n kh\u00fac teen s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i th\u00e1ch th\u1ee9c. Do \u0111\u00f3, vi\u1ec7c \u0111\u1ecbnh v\u1ecb gi\u00e1 & ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng; v\u00ed d\u1ee5 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nhi\u1ec1u qu\u00e1n v\u00e0 nhi\u1ec1u chu\u1ed5i c\u1eeda h\u00e0ng \u0103n u\u1ed1ng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 teen<\/p>\n

Gi\u1ea3i tr\u00ed<\/strong>
\n\u2012Teen th\u00edch gi\u1ea3i tr\u00ed ch\u00ednh th\u00f4ng qua vi\u1ec7c g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8 v\u00e0 gi\u1ea3i tr\u00ed b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 l\u00ean m\u1ea1ng.
\n-> Teen v\u1eabn l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac h\u1ea5p d\u1eabn nhi\u1ec1u ng\u00e0nh h\u00e0ng v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 \u0111i\u1ec7n t\u1eed. Ph\u01b0\u01a1ng ti\u1ec7n gi\u1ea3i tr\u00ed n\u00e0y c\u0169ng cho th\u1ea5y xu h\u01b0\u1edbng s\u1eed s\u1ee5ng internet c\u1ee7a gi\u1edbi tr\u1ebb ng\u00e0y c\u00e0ng nhi\u1ec1u, \u0111\u1ec3 t\u1eeb \u0111\u00f3 g\u1ee3i \u00fd cho marketer v\u1ec1 vi\u1ec7c t\u1eadn d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, thi\u1ebft k\u1ebf c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng teen.<\/p>\n

Truy\u1ec1n th\u00f4ng<\/strong>
\nTh\u00f4ng qua c\u00e1c c\u1ea3m nh\u1eadn c\u1ee7a teen v\u1ec1 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, c\u00e1ch ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, ch\u00fang ta th\u1ea5y teen l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi qu\u1ea3ng c\u00e1o nghe nh\u00ecn (visualizers) h\u01a1n l\u00e0 th\u00f4ng qua \u0111\u1ecdc hi\u1ec3u s\u00e2u th\u00f4ng tin (verbalizers). Do \u0111\u00f3, message truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u1ea7n mang t\u00ednh vui nh\u1ed9n, tr\u1ebb, d\u1ec5 hi\u1ec3u.<\/p>\n

 <\/p>\n

Download\u00a0[download id=”33″]<\/strong><\/p>\n

Ngu\u1ed3n FTA Research<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea3n nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a nh\u00f3m l\u1ee9a tu\u1ed5i teen (10-19) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi FTA Research mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing v\u00e0 R&D. Tu\u1ed5i teen l\u00e0 giai \u0111o\u1ea1n tr\u1ebb c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u1edf t\u00e2m sinh l\u00fd, ch\u01b0a […]<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[106,107],"class_list":{"0":"post-1104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-teen","9":"tag-thng-ke","10":"entry"},"_links":{"self":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":4,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":1193,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1104\/revisions\/1193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}