{"id":1163,"date":"2015-09-04T06:31:59","date_gmt":"2015-09-04T06:31:59","guid":{"rendered":"https:\/\/infolinks.vn\/en\/?p=1163"},"modified":"2016-06-21T02:19:51","modified_gmt":"2016-06-21T02:19:51","slug":"thiet-ke-nut-call-to-action-hieu-qua","status":"publish","type":"post","link":"https:\/\/infolinks.vn\/en\/thiet-ke-nut-call-to-action-hieu-qua.html","title":{"rendered":"B\u00ed quy\u1ebft thi\u1ebft k\u1ebf “N\u00fat K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng” (Call To Action – CTA) hi\u1ec7u qu\u1ea3 tr\u00ean landing page."},"content":{"rendered":"

Infolinks t\u1ed5ng h\u1ee3p nh\u1eefng l\u01b0u \u00fd v\u00e0 b\u00ed quy\u1ebft gi\u00fap thi\u1ebft k\u1ebf n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call to action) hi\u1ec7u qu\u1ea3 tr\u00ean landing page:<\/p>\n

\ufffc\ufffc1. S\u1eed d\u1ee5ng nh\u1eefng m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi tone m\u00e0u c\u1ee7a website.<\/strong><\/p>\n

\"N\u00fat
N\u00fat CTA v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 \u0111i\u1ec3m nh\u1ea5n<\/figcaption><\/figure>\n
\"N\u00fat
N\u00fat CTA v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 \u0111i\u1ec3m nh\u1ea5n<\/figcaption><\/figure>\n

 <\/p>\n

2. \u0110\u01b0a ra nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn s\u1ebd th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nhanh h\u01a1n.<\/strong><\/p>\n

\"\u0110\u01b0a
\u0110\u01b0a ra \u01b0u \u0111\u00e3i nh\u01b0: Mi\u1ec5n ph\u00ed, Vui, D\u1ec5 d\u00e0ng, Gi\u1ea3m gi\u00e1, Ph\u1ea7n th\u01b0\u1edfng… s\u1ebd l\u00e0m cho KH th\u00edch th\u00fa<\/figcaption><\/figure>\n
\"\u0110\u01b0a
\u0110\u01b0a ra \u01b0u \u0111\u00e3i nh\u01b0: Mi\u1ec5n ph\u00ed, Vui, D\u1ec5 d\u00e0ng, Gi\u1ea3m gi\u00e1, Ph\u1ea7n th\u01b0\u1edfng… s\u1ebd l\u00e0m cho KH th\u00edch th\u00fa<\/figcaption><\/figure>\n

 <\/p>\n

3. M\u00f4 t\u1ea3 r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn x\u00e1c th\u1ef1c v\u00e0 th\u1ea5y th\u00edch th\u00fa h\u01a1n.<\/strong><\/p>\n

\"Show<\/p>\n

\"Show<\/p>\n

4. S\u1eed d\u1ee5ng t\u1eeb ng\u1eef th\u1eadt \u0111\u01a1n gi\u1ea3n, c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng. Kh\u00f4ng s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u ch\u1eef tr\u1eeb khi b\u1eaft bu\u1ed9c \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u00f3 l\u00e0 th\u00f4ng tin ch\u00ednh \u0111\u1ec3 k\u00eau g\u1ecdi KH h\u00e0nh \u0111\u1ed9ng.<\/strong><\/p>\n

\"Kh\u00f4ng<\/a><\/p>\n

\"Kh\u00f4ng<\/p>\n

\"Kh\u00f4ng<\/p>\n

5. S\u1eed d\u1ee5ng nh\u1eefng ch\u1ec9 d\u1ea5u, m\u0169i t\u00ean\u2026 b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01b0\u1edbng kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng ph\u1ea7n quan tr\u1ecdng tr\u00ean landing page.<\/strong><\/p>\n

\"S\u1eed
S\u1eed d\u1ee5ng m\u0169i t\u00ean \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng<\/figcaption><\/figure>\n
\"S\u1eed<\/a>
S\u1eed d\u1ee5ng m\u0169i t\u00ean \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng<\/figcaption><\/figure>\n

 <\/p>\n

6. \u0110\u1ec1 ngh\u1ecb kh\u00e1ch h\u00e0ng nh\u1eadp email, hay \u0111\u0103ng k\u00fd tr\u1ef1c ti\u1ebfp ngay tr\u00ean landing page c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 thu th\u1eadp danh s\u00e1ch KH v\u00e0 t\u0103ng l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd.<\/strong><\/p>\n

\"\u0110\u0103ng<\/p>\n

\"\u0110\u0103ng<\/a><\/p>\n

 <\/p>\n

7. N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng, n\u00ean t\u1eadp trung v\u00e0 l\u00e0m n\u1ed5i b\u1eadt l\u1ef1a ch\u1ecdn quan tr\u1ecdng h\u01a1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/strong><\/p>\n

\"\u01afu<\/a>
\u01afu ti\u00ean v\u00e0 l\u00e0m n\u1ed5i b\u1eadt Action quan tr\u1ecdng nh\u1ea5t<\/figcaption><\/figure>\n
\"\u01afu<\/a>
\u01afu ti\u00ean v\u00e0 l\u00e0m n\u1ed5i b\u1eadt Action quan tr\u1ecdng nh\u1ea5t<\/figcaption><\/figure>\n

 <\/p>\n

8. C\u00e1 nh\u00e2n ho\u00e1 m\u1ed7i kh\u00e1ch h\u00e0ng, l\u00e0m cho h\u1ecd th\u1ea5y h\u1ecd \u0111\u00fang l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

\"C\u00e1<\/a>
C\u00e1 nh\u00e2n ho\u00e1 gi\u00fap KH th\u1ea5y h\u1ecd l\u1ef1a ch\u1ecdn \u0111\u00fang v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n<\/figcaption><\/figure>\n

\"C\u00e1<\/a><\/p>\n

9. S\u1eed d\u1ee5ng video c\u0169ng l\u00e0 c\u00e1ch r\u1ea5t t\u1ed1t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/strong><\/p>\n

\"Video<\/a>
Video \u0111\u01a1n gi\u1ea3n nh\u01b0ng thu h\u00fat v\u00e0 hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n

\"Video<\/a><\/p>\n

10. Th\u1eed nghi\u1ec7m nh\u1eefng n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1edbi l\u1ea1, \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c th\u01b0\u1eddng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ee9ng th\u00fa h\u01a1n<\/strong><\/p>\n

\"N\u00fat<\/a>
N\u00fat CTA m\u1edbi l\u1ea1 “c\u00f3 th\u1ec3” mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd<\/figcaption><\/figure>\n
\"N\u00fat<\/a>
N\u00fat CTA m\u1edbi l\u1ea1 “c\u00f3 th\u1ec3” mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd<\/figcaption><\/figure>\n

 <\/p>\n

11. Kh\u1eb3ng \u0111\u1ecbnh v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd ho\u00e0n to\u00e0n \u0111\u00fang v\u00e0 s\u00e1ng su\u1ed1t khi d\u00e0nh th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho b\u1ea1n.<\/strong><\/p>\n

\"L\u00e0m<\/a>
L\u00e0m cho KH c\u1ea3m th\u1ea5y l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd l\u00e0 s\u00e1ng su\u1ed1t<\/figcaption><\/figure>\n

Ngu\u1ed3n Hubspot<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Infolinks t\u1ed5ng h\u1ee3p nh\u1eefng l\u01b0u \u00fd v\u00e0 b\u00ed quy\u1ebft gi\u00fap thi\u1ebft k\u1ebf n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call to action) hi\u1ec7u qu\u1ea3 tr\u00ean landing page: \ufffc\ufffc1. S\u1eed d\u1ee5ng nh\u1eefng m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi tone m\u00e0u c\u1ee7a website.   2. \u0110\u01b0a ra nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn s\u1ebd […]<\/p>\n","protected":false},"author":1,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[111,110],"class_list":{"0":"post-1163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-cta","9":"tag-landing-page","10":"entry"},"_links":{"self":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":4,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1190,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/posts\/1163\/revisions\/1190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/media\/1197"}],"wp:attachment":[{"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infolinks.vn\/en\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}