{"id":150,"date":"2012-04-12T19:59:57","date_gmt":"2012-04-12T19:59:57","guid":{"rendered":"https:\/\/infolinks.vn\/en\/?p=150"},"modified":"2012-04-12T20:15:15","modified_gmt":"2012-04-12T20:15:15","slug":"qu%e1%ba%a3ng-cao-google-adwords-gia-r%e1%ba%bb-da-h%e1%ba%bft-th%e1%bb%9di","status":"publish","type":"post","link":"https:\/\/infolinks.vn\/en\/qu%e1%ba%a3ng-cao-google-adwords-gia-r%e1%ba%bb-da-h%e1%ba%bft-th%e1%bb%9di.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o Google Adwords gi\u00e1 r\u1ebb \u2013 \u0110\u00e3 h\u1ebft th\u1eddi!"},"content":{"rendered":"

C\u00e1ch \u0111\u00e2y ch\u01b0a l\u00e2u, nh\u1eefng l\u1eddi m\u1eddi\u00a0qu\u1ea3ng c\u00e1o Google gi\u00e1 r\u1ebb<\/a>\u00a0tr\u00e0n lan tr\u00ean m\u1ea1ng internet, nh\u01b0ng gi\u1edd \u0111\u00e2y nh\u1eefng l\u1eddi m\u1eddi \u0111\u00f3 \u0111\u00e3 kh\u00f4ng c\u00f2n gi\u00e1 tr\u1ecb khi Google quy\u1ebft t\u00e2m ra tay qu\u00e9t s\u1ea1ch n\u1ea1n qu\u1ea3ng c\u00e1o b\u1eb1ng coupon, voucher t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh, nh\u1eefng cam k\u1ebft v\u1ec1\u00a0qu\u1ea3ng c\u00e1o Google Adwords<\/a>\u00a0c\u1ee7a c\u00e1c c\u00f4ng ty, c\u00e1 nh\u00e2n khi gi\u1edbi thi\u1ec7u v\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y nh\u01b0:\u00a0hi\u1ec3n th\u1ecb 24\/24, lu\u00f4n \u1edf v\u1ecb tr\u00ed top 3, kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng click, tr\u1ea3 ti\u1ec1n b\u1eb1ng 1\/2, 1\/3 s\u1ed1 ti\u1ec1n th\u1ef1c\u2026 l\u00e0\u00a0KH\u00d4NG CH\u00cdNH X\u00c1C<\/strong>, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 n\u00f3i l\u00e0\u00a0L\u1eeaA \u0110\u1ea2O<\/strong><\/em>\u00a0v\u00ec kh\u00f4ng \u0111\u00fang v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a Google l\u00e0 t\u00ednh chi ph\u00ed theo t\u1eebng click.<\/p>\n

V\u1eady t\u1ea1i sao c\u00e1c c\u00f4ng ty, c\u00e1 nh\u00e2n l\u1ea1i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng L\u1eeaA kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady? \u0110\u01a1n gi\u1ea3n v\u00ec\u00a0h\u1ecd kh\u00f4ng ph\u1ea3i d\u00f9ng ti\u1ec1n th\u1eadt c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u1ea3 cho Google m\u00e0 l\u1ea5y ch\u00ednh ti\u1ec1n c\u1ee7a Google\u00a0(d\u00f9ng coupon, voucher)<\/strong>\u00a0ho\u1eb7c ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c\u00a0(t\u1eeb credit card \u0103n c\u1eafp)<\/strong>\u00a0\u0111\u1ec3 tr\u1ea3 cho Google,<\/em>\u00a0trong khi v\u1eabn thu l\u1ea1i ti\u1ec1n th\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"Qu\u1ea3ng<\/a>Qu\u1ea3ng c\u00e1o Google Adwords gi\u00e1 r\u1ebb \u0111\u00e3 h\u1ebft th\u1eddi!<\/div>\n

Tuy nhi\u00ean, m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi cu\u1ed1i n\u0103m 2011, Google ra quy\u1ebft \u0111\u1ecbnh\u00a0d\u1eebng \u00e1p d\u1ee5ng\u00a0m\u00e3 khuy\u1ebfn m\u1ea1i\u00a0(coupon, voucher) t\u1ea1i Vi\u1ec7t Nam<\/em>\u00a0v\u00e0 th\u1eb3ng tay\u00a0truy qu\u00e9t c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o vi ph\u1ea1m ch\u00ednh s\u00e1ch<\/em>, \u0111\u1ed3ng th\u1eddi l\u1ef1c l\u01b0\u1ee3ng c\u00f4ng an c\u0169ng b\u1eaft \u0111\u1ea7u \u0111\u1ec3 \u00fd v\u00e0\u00a0ch\u0103m s\u00f3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0103n c\u1eafp v\u00e0 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng \u0103n c\u1eafp<\/em>\u00a0d\u00f9ng v\u00e0o c\u00e1c m\u1ee5c \u0111\u00edch x\u1ea5u. V\u1eady l\u00e0 c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n tr\u01b0\u1edbc \u0111\u00e2y v\u1ed1n quen v\u1edbi vi\u1ec7c\u00a0qu\u1ea3ng c\u00e1o Google gi\u00e1 r\u1ebb<\/a>\u00a0theo ki\u1ec3u\u00a0mua 3 tr\u1ea3 ti\u1ec1n 1<\/strong><\/em>nay \u0111\u00e0nh ng\u1eadm ng\u00f9i x\u00f3t xa v\u00e0 b\u1eaft \u0111\u1ea7u n\u1ebfm tr\u1ea3i h\u1eadu qu\u1ea3.<\/p>\n

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B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Thankiu tr\u00edch \u0111\u0103ng c\u1ee7a t\u00e1c gi\u1ea3 Kh\u00e1nh La\u00a0tr\u00ean forum Thegioiseo.com\u00a0n\u00f3i v\u1ec1 t\u00e2m tr\u1ea1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c khai th\u00e1c qu\u1ea3ng c\u00e1o Google m\u1ed9t c\u00e1ch \u1ed3 \u1ea1t b\u1eb1ng c\u00e1c m\u00e3 khuy\u1ebfn m\u1ea1i, v\u00e0 nay b\u1eaft \u0111\u1ea7u ph\u1ea3i t\u1eeb b\u1ecf d\u1ea7n con \u0111\u01b0\u1eddng l\u00e0m \u0103n kh\u00f4ng ch\u00ednh \u0111\u00e1ng c\u1ee7a m\u00ecnh! C\u1ea3m \u01a1n t\u00e1c gi\u1ea3 Kh\u00e1nh La v\u1ec1 m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1 ch\u00ed l\u00fd!<\/p>\n

– –<\/p>\n

Sau m\u1ed9t th\u1eddi gian Google cho ch\u1ea1y voucher AdWords t\u1ef1 do, s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p s\u1eed d\u1ee5ng AdWords v\u00e0 ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o Google t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. R\u1ed3i v\u00e0o m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi n\u0103m 2011 Google kh\u00e9p d\u1ea7n c\u00e1nh c\u1eeda voucher l\u1ea1i, g\u00e2y hoang mang cho bi\u1ebft bao nhi\u00eau con ng\u01b0\u1eddi, bao nhi\u00eau doanh nghi\u1ec7p. Nguy\u00ean c\u1edb t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady ?\u00a0<\/em><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i r\u1ea5t t\u00e1o b\u1ea1o nh\u01b0ng c\u0169ng \u0111\u1ea7y ng\u1ee5 \u00fd c\u1ee7a AdWords. H\u1ecd ch\u1ea5p nh\u1eadn m\u1ea5t m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u00e1 l\u1edbn t\u1eeb vi\u1ec7c qu\u1ea3ng c\u00e1o b\u1eb1ng voucher \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft v\u00e0 s\u1eed d\u1ee5ng Google AdWords. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00e1n b\u00e0i m\u00e0 Google l\u00e0 ch\u1ee7 v\u00e1n, ng\u01b0\u1eddi ta g\u1ea7n nh\u01b0 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi ch\u01a1i v\u1edbi \u0111\u1ea1i gia Google v\u00e0 th\u01b0\u1eddng th\u1eafng nhi\u1ec1u h\u01a1n thua trong th\u1eddi gian \u0111\u1ea7u tham gia. M\u1ecdi ng\u01b0\u1eddi nh\u01b0 \u0111ang b\u1ecb cu\u1ed1n h\u00fat v\u00e0o m\u1ed9t v\u00f2ng xo\u00e1y m\u00e0 \u1edf \u0111\u00f3 ng\u01b0\u1eddi ta ch\u00e9m gi\u1ebft, s\u00e1t ph\u1ea1t nhau. Ch\u1ee7 v\u00e1n b\u00e0i v\u1eabn \u0111\u1ee9ng \u0111\u00f3 t\u1ec9 m\u1ec9 quan s\u00e1t h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ch\u01a1i. Nh\u1ebfch m\u00f4i c\u01b0\u1eddi th\u1ea7m, \u0111\u1ea1i gia Google b\u1eaft \u0111\u1ea7u \u0111\u00f3ng d\u1ea7n v\u00e1n b\u00e0i l\u1ea1i v\u00e0 n\u00f3i r\u1eb1ng : c\u00f3 l\u1ebd ch\u00fang ta c\u1ea7n ngh\u0129 gi\u1ea3i lao m\u1ed9t x\u00edu tr\u01b0\u1edbc khi ti\u1ebfp t\u1ee5c m\u1ed9t v\u00e1n m\u1edbi m\u00e0 \u1edf \u0111\u00f3 \u201cTa\u201d s\u1ebd m\u1ea1nh tay v\u1edbi c\u00e1c anh. Ta c\u1ea7n l\u1ea5y l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 m\u1ea5t, m\u00e0 kh\u00f4ng, c\u00f2n nhi\u1ec1u h\u01a1n nh\u01b0 th\u1ebf.\u00a0<\/em><\/p>\n

C\u00e1c con b\u1ea1c ng\u01a1 ng\u00e1c, t\u1ee9c gi\u1eadn, n\u00f3ng n\u1ea3y. C\u00f3 ng\u01b0\u1eddi b\u1ecf cu\u1ed9c, c\u00f3 ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c ch\u01a1i. C\u00f3 ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 d\u1eebng l\u1ea1i \u0111\u01b0\u1ee3c n\u1eefa. H\u1ecd bu\u1ed9c ph\u1ea3i ch\u01a1i t\u1edbi c\u00f9ng v\u1edbi AdWords ngay c\u1ea3 khi bi\u1ebft m\u00ecnh thua, thua r\u1ea5t nhi\u1ec1u. Nh\u01b0ng n\u1ebfu kh\u00f4ng ch\u01a1i, h\u1ecd s\u1ebd m\u1ea5t t\u1ea5t c\u1ea3. V\u00e1n b\u00e0i m\u1edbi \u0111\u01b0\u1ee3c l\u1eadt ra, m\u1ecdi ng\u01b0\u1eddi h\u01a1i b\u1ed1i r\u1ed1i khi quy lu\u1eadt l\u00e0 ph\u1ea3i d\u00f9ng ti\u1ec1n th\u1eadt \u0111\u1ec3 ch\u01a1i. AdWords n\u00f3i r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac m\u1ecdi vi\u1ec7c tr\u1edf n\u00ean c\u00f4ng b\u1eb1ng h\u01a1n. Nh\u01b0ng c\u00f3 th\u1eadt s\u1ef1 l\u00e0 nh\u01b0 th\u1ebf ?!\u00a0<\/em><\/p>\n

Ng\u01b0\u1eddi ta ti\u1ebfp t\u1ee5c tham gia v\u00e1n b\u00e0i c\u1ee7a Google v\u1edbi m\u1ed9t l\u00f2ng tin t\u01b0\u1edfng d\u00f9 kh\u00f4ng th\u1eafng c\u0169ng g\u1ee1 g\u1ea1t l\u1ea1i \u0111\u01b0\u1ee3c ch\u00fat \u00edt. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n \u0111\u00e1nh ti\u1ebfp, nh\u01b0ng Google ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh r\u1eb1ng ch\u00fang t\u00f4i ch\u1ec9 ch\u01a1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 ch\u00fang t\u00f4i l\u1ef1a ch\u1ecdn. M\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 n\u00f3i l\u00e0 g\u00e2y \u201cshock\u201d \u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. T\u1ea1i sao Google l\u1ea1i l\u00e0m th\u1ebf ? Ai l\u00e0 ng\u01b0\u1eddi c\u00f3 l\u1ee3i trong t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i ?\u00a0<\/em><\/p>\n

R\u00f5 r\u00e0ng c\u00e1c partner nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c Google h\u1ed7 tr\u1ee3 r\u1ea5t k\u1ef9 s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf nh\u1ea5t trong ho\u00e0n c\u1ea3nh n\u00e0y. Nh\u1eefng c\u00e1 nh\u00e2n nh\u1ecf l\u1ebb, nh\u1eefng con b\u1ea1c \u0111\u00e3 \u0103n r\u1ea5t nhi\u1ec1u ti\u1ec1n c\u1ee7a Google trong qu\u00e1 kh\u1ee9 s\u1ebd b\u1ecb gi\u00e1m s\u00e1t m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd ngay c\u1ea3 khi h\u1ecd mong m\u1ecfi tr\u1ea3 r\u1ea5t nhi\u1ec1u ti\u1ec1n th\u1eadt \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ch\u1ea1y. Th\u1eadt t\u1ebf v\u1eabn \u0111ang x\u1ea3y ra m\u00e0 ch\u01b0a c\u00f3 g\u00ec s\u00e1ng s\u1ee7a, qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra r\u1ea5t nhi\u1ec1u v\u00e0 c\u0169ng r\u1ea5t nhi\u1ec1u c\u00e1i kh\u00f4ng ch\u1ea1y \u0111\u01b0\u1ee3c. Nhi\u1ec1u ng\u01b0\u1eddi t\u1ef1 h\u1ecfi v\u00ec sao l\u00fac ch\u1ea1y m\u00e3 th\u00ec kh\u00f4ng c\u1ea5m ? l\u00fac ch\u1ea1y ti\u1ec1n th\u1eadt l\u1ea1i b\u1ecb c\u1ea5m ho\u1eb7c h\u1ea1n ch\u1ebf nh\u01b0 th\u1ebf ? T\u01b0\u1edfng nh\u01b0 \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u ngh\u1ecbch l\u00fd nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 l\u00fd v\u1edbi Google.<\/em><\/p>\n

M\u1ed9t<\/strong>, vi\u1ec7c h\u1ea1n ch\u1ebf qu\u1ea3ng c\u00e1o tr\u00e0n lan s\u1ebd gi\u1ea3m b\u1edbt c\u00e1c h\u00e0nh \u0111\u1ed9ng g\u00e2y t\u1ed5n th\u1ea5t cho Google. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 thu\u1ed9c d\u1ea1ng chi ph\u00ed \u00edt nh\u01b0ng qu\u1ea3ng c\u00e1o nhi\u1ec1u.<\/em><\/p>\n

Hai<\/strong>, Google s\u1ebd l\u1ecdc, ph\u00e2n lo\u1ea1i nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1t (Trust Client), c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi h\u1ecd. H\u1ecd c\u0169ng tr\u00e1nh ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o \u00edt ti\u1ec1n ho\u1eb7c trong th\u1eddi gian ng\u1eafn(unreliable client). Nh\u01b0 v\u1eady th\u00ec chi ph\u00ed support cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u0169ng gi\u1ea3m \u0111i, \u0111\u1ec3 th\u1eddi gian support cho c\u00e1c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\u00a0<\/em><\/p>\n

Ba<\/strong>, b\u1ea3o v\u1ec7 c\u00e1c trust client kh\u1ecfi b\u1ecb c\u1ea1nh tranh b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a unrealable client.<\/em><\/p>\n

B\u1ed1n<\/strong>, c\u00e1c trust client th\u01b0\u1eddng c\u00f3 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Trong khi unrealable client th\u00ec nhi\u1ec1u qu\u1ea3ng c\u00e1o vi ph\u1ea1m lu\u1eadt l\u1ec7, kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/em><\/p>\n

N\u0103m<\/strong>, vi\u1ec7c h\u1ea1n ch\u1ebf unrealable client s\u1ebd l\u00e0m gia t\u0103ng l\u1ee3i nhu\u1eadn ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb trust client. ROI t\u1eeb trust client c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp ho\u1eb7c v\u01b0\u1ee3t xa s\u1ed1 ti\u1ec1n m\u00e0 unrealable client mang v\u1ec1 cho Google(\u0111\u00e2y ch\u1ec9 l\u00e0 ph\u1ecfng \u0111o\u00e1n v\u00ec th\u1eadt s\u1ef1 ch\u1ec9 c\u00f3 Google m\u1edbi bi\u1ebft)<\/em><\/p>\n

S\u00e1u<\/strong>, d\u1ea1y cho unrealable client m\u1ed9t b\u00e0i h\u1ecdc l\u00e0 khi ch\u01a1i v\u1edbi ch\u00fang t\u00f4i c\u00e1c b\u1ea1n kh\u00f4ng th\u1ec3 qua m\u1eb7t ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c. Ch\u00fang t\u00f4i tr\u00ean c\u01a1 c\u00e1c b\u1ea1n. Do \u0111\u00f3 h\u00e3y theo quy lu\u1eadt ch\u00fang t\u00f4i \u0111\u1ec1 ra.\u00a0<\/em><\/p>\n

B\u1ea3y<\/strong>, gia t\u0103ng kh\u00e1ch h\u00e0ng trust client.<\/em><\/p>\n

T\u00e1m<\/strong>, thu \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn ch\u1ee9ng ch\u1ec9 c\u00e1 nh\u00e2n, ch\u1ee9ng ch\u1ec9 \u0111\u1ed1i t\u00e1c v\u1edbi Google.\u00a0<\/em><\/p>\n

Ch\u00edn, m\u01b0\u1eddi, m\u01b0\u1eddi m\u1ed9t, m\u01b0\u1eddi hai \u2026 v\u00e0 h\u00e0ng ch\u1ee5c l\u00fd do kh\u00e1c r\u1ea5t h\u1ee3p l\u00fd \u0111\u1ec3 Google th\u1eaft ch\u1eb7t qu\u1ea3ng c\u00e1o.\u00a0<\/em><\/p>\n

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