Launched late 2012, Zalo has quickly become the most favorite app of young people and a very useful marketing channel for the businesses in Vietnam.
According to the report in Oc 2020, Zalo and it’s networks has:
- 58 millions montly active users
- About 80% of the youth from 15-25 years old use Zalo.
- 45% of female and 55% of male.
Therefore, Zalo becomes an amazing channel which is able to quickly engagement, this will be a new choice for enterprises that wants to promote brand as well as develop their business.
Advantage of advertising on Zalo
- Reach the right people at the right time based on age, gender, geography, device,…
- Opportunity to reach 100 million of Zalo users in Vietnam
- Easily optimize advertisement and budget planning
- Increasing number of fan in Zalo Official Account of business/shop
- Easily to advertise products to potential customers
Advertising formats on Zalo
Advertising in Zalo requires a Zalo Official Account (or Zalo page, see How do you create Zalo Official Account). There are 7 main formats of advertising on Zalo:
- Zalo Official Account Ads: Attract users to following OA. This advertisment is suitable for new brands, businesses, organizations in Zalo by building and developing followers for their OA.
- Product Ads: Increase sales of products in Zalo. Help business or shop owner promote and push sale for specific product through Zalo Shop.
- Website Ads: Incrase traffic to website, suitable for advertisers/businesses having their own website. Driving customers to access the website for buying or leaving their contact.
- Video Ads: Building brand awareness via Zalo Ads platform. Increasing sales for product with video introduction.
- Article Ads: Increasing traffict to article in Zalo OA. Suitable for special product that needs the explainations or complicated understand which are visualized by image, content, video, instruction. Zalo Article in Zalo OA is optimized by speed and user interface which help to reduce the bounce rate.
- Album/Song/Video Ads: Suitable for improving times of listening/views of brand song/video. Approaching their audience.
- Form Ads: Help to optimize conversion rate, allowing potential customers to easily provide contact information by name, phone number, email, address…
Zalo Ads Targeting
You can choose to target your audience by their: Platform, Age, Gender, Location, Customer’s phone number, Lookalike audience
Zalo Advertising Cost & Pricing
You pay for Zalo Ads by clicks (CPC) or views (CPM/CPV). Cost per click depends on campaign target audiences; product/brand category; content (image+text) of the ads… You decide number of clicks by your budget and timeline. So, the cost depends on many factors as your marketing goal, your marketing budget, timeline and product/campaign content…
Contact Us
We are Infolinks Vietnam – an Official & authorized Zalo Ads Partner in Vietnam. We provide full Zalo marketing services includes: Zalo Marketing strategic planning; Create/Manage Zalo Page & Content development & engagement; Advertising on Zalo…
Contact us now for more information & consultation:
- Tel: +84-24 3839 8296 – Hotline Mr Cong Pham: +84-93 663 2110 (English speaking)
- Email: cong.pham@infolinks.vn
- Chat With Us via Facebook Messenger. Facebook
- Chat or Call Us on Zalo: http://zalo.me/0936632110
Detail information about Zalo Ads & Zalo marketing solutions:
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