Email is often the internet users’ habit and demand. Report in Vietnam showed that over 30% of internet users use email with nearly 44 million internet users in Vietnam, which shows that there are over 12 million regular users.
Gmail has strong advantages as mass storage, easy to use, blocking spam, many utilities and features, email for business,… therefore Gmail is always the prior choice when comparing with other mail platforms.
Recently, Google has appeared the forms of advertising on Gmail, it allows advertisers to reach the email users. Gmail ads have dominance:
- Display: promotions tab on desktop and on the promotions tab on smart phone.
- Format: large size (demo), allows the use of HTML format.
- Allowing embed images, video, form, buttons Call to Action in advertising content.
- Target smart customers: based on email content
- Target customers based on age, gender, geographic, occupation, hobbies,…
- Automatically adjust the display on mobile device
See demo ad in Gmail: https://goo.gl/0oRlEJ
The fact that new ad formats on Gmail brings the good reason for branding and sales (increase engagements, registration of clients, downloading and installing the app, website visitors, …) with click-through rate (CTR) about 20%, higher than other forms of advertising.
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